Cognition Cyclery

Overview

• +1 650-393-5031
• www.cognitioncyclery.com
• 66 E 4th Ave, San Mateo, CA 94401, USA
• Hours

  Monday 10:00 AM - 6:00 PM

  Tuesday 10:00 AM - 6:00 PM

  Wednesday 10:00 AM - 6:00 PM

  Thursday 10:00 AM - 6:00 PM

  Friday 10:00 AM - 6:00 PM

  Saturday 10:00 AM - 6:00 PM

  Sunday 11:00 AM - 5:00 PM

Cognition Cyclery Introduce

Location

Reviews

• Jan 13, 2025

  I recently had a Retül MTB practice bike fit on my premium Specialized cross-country bike with Eli, and while he was fantastic—patient, knowledgeable, and very thorough—the setup left a lot to be desired. The trainer provided was small, unstable, and clearly not suited for a proper MTB fitting, which made things more stressful than they should have been. Despite that, Eli went above and beyond—adjusting my seatpost, brake levers, and shifters, and recommending products like RevGrips for my wrist issues and Dynaplug for tubeless repairs. It’s clear he cares about customer comfort and safety. For a shop backed by a major brand, I’d love to see management invest in a proper MTB-compatible trainer and better accommodate the fit specialist’s needs. Overall, I still like this place and truly appreciate Eli’s dedication—just hoping they level up the equipment for an even better experience.

• Nov 24, 2024

  I took some parts out of my bike to clean them, as I live close by this bike store went asking if they can install them. I never asked for free labor or free parts. First thing the mechanic told me when I’m telling him what my bike needs he interrupted and said I don’t know where this conversation is going just after 5 seconds of me talking, then he started saying that he just have to put it out there as a disclaimer, and he doesn’t do free labor after I confronted him he said I just have to put it out there. I mean I was going to pay for whatever is not about the money buddy, but about the judgment, dang coming from Santa Cruz bike stores to here that they judge you for how you look. I mean is not a bout the money for me I can pay whatever but the way the mechanic was trying to get rid of me from this bike store. I consider myself a mountain biker and I respect everyone. So naaaa I will newer come back to this bike store. I felt their racism at max.

• Sep 15, 2024

  I've been a customer at Cognition for years now. Ben and his entire crew have always taken care of me and gone above and beyond - special ordering accessories and even bikes for me, including my most current road bike of which there were only a few made. Ben was able to locate one in my size and have it shipped from Chicago just for me! Got a great fit from Eli on both my bikes. Cognition has a state of the art Retul fit room downstairs. The service crew is stellar - often I come in with a bike issue and they're able to resolve it within a few minutes. Also I admit I like going there just to see the new stuff, hang out, and talk about bikes and cycling. I have yet to do one of the weekend shop rides, but it's definitely on my To Do list...

• Jan 06, 2024

  On 11/24/2023, Ben was able to get me an e-bike I had been trying to find on the internet to no avail. Note: One of the customer representatives (84795) from Incycle Bicycles told me they looked at very bike shop and couldn’t find one in my rider size. I guess at that point I had to investigate on my own. I called his shop, Cognition Cyclery in San Mateo and he had one on the floor. I was very impressed with his professionalism and his willingness to help me with this purchase over the phone. He made sure I got everything I needed as far as any additions/upgrades (tubeless) to the 2022 Specialized Kenevo SL, S-Works. He also made sure my suspension was all dialed in. At the time my only concern was the location and distance of the shop since I was coming from San Jose. Man, this place was really easy to get to and the parking was super convenient. If you plan on purchasing an MTB, I encourage you to come visit this shop and ask for Ben. Of course his staff is ready and willing to help you with anything you may need help with. The vibe at the shop is very good. Come check this place out and I hope my review helps you out is someway. Julio,

• Mar 16, 2025

  Came in here bc my bike had a warped rear tire, we were just asking the mechanic in his opinion, what could have caused this warping to happen. And he said, "I don't like hypotheticals," and "I hate it when customers ask me that." Too bad you're in a customer facing job dude 😔 God forbid we ask you your opinion as someone who must have seen this more than we do, just wanted your professional expertise jeez. He was nicer to the dog than he was to us 🥲 The extra star we're giving is him saying "we're on the expensive end" after he gave us the quote. And that we could bring it to the bike store down the street. Which we did and they were GREAT, so ty for that. It was obvious that he took one look at us and determined that we weren't part of their usual clientele.